How To Do Marketing Poorly

Once upon a time prior to children I took two classes in high school that were college level accounting courses. For some odd reason at the ripe (I’m talking I just turned) 16 I was swept up and fell in love with the world of business. Maybe we chalk it up to family genes as business runs in the Hudson blood, along with finances, math etcetera. All three of those things now make my blood boil and my stomach churn. Seriously. But back to the point, I took these two classes, aced them and like any young person without a plan came up with this brilliant idea to graduate early from high school, which I did, and pursue my degree in Business/Accounting.

Ugh. Lame.

Then I came up with the brilliant idea that I was going to be a paralegal. I can argue but I don’t like to and most of the time when I am arguing my point, I am arguing my side not saying you are wrong – so I end up getting irritated with the other person who is saying they are right and I am wrong. I want to bash my head into a wall and say I know you are right, but I am two, there are two sides, two ways. So that’s why I stuck with paralegal. I wanted to be behind the scenes. So I took my classes. I stocked up on legal books. I managed to get through a lot of political science crap, read Supreme Court decisions, sift through tort law and more. I got bored. And while I took a lot of legal classes most of my classes ranked right into a business category.

Then it came to me one day. What I truly wanted to do. I gathered my transcripts and was informed I am only a couple credits short of having my business degree. What. No. I’ll pass.

Why?

The Marketing Thing.

I enjoy marketing to an extent and I enjoy being marketed to. If done right the marketer can make me feel a certain way persuading me to invest, purchase, blog whatever about their product. If done wrong I feel like I just talked to a skeevy used car salesman. I need to shower, punch him in the nuts and shower again. Maybe not in that particular order.

Here’s the thing. And here’s where I am sure I am wrong and why I do NOT belong in business or marketing. I want to be marketed to like I am a human. A 27 year old woman, mother, wife. A person that does shop, does research and does have a brain cell. I see a scheme when it’s plainly obviously a scheme. I also see no reason to invest, purchase whatever in your “product” if I am not far more beneficial out of the transaction then you. Call me greedy or call me frugal but I’m not going to fork out money or time for you if I am not going to get what I want out of it.

If you market to me I want honesty. Not your dim witted car sales pitch that leaves me feeling scummy and violent. I want to be educated and I want you to explain truthfully why you are behind this product (or whatever your “selling”) and not why this product is great.

For instance the other day an acquaintance on Twitter was debating a purchase of a Kindle or a Nook. As we all know I stand fully behind a Nook. I love mine and have absolutely NO issues without it. I see no set backs and will push it and stand behind the Barnes & Noble brand fully. But this particular person is a mom blogger that I know often does campaigns involving getting compensation in the form of Amazon.com e-gift cards. So I informed her that I think her wisest choice would be a Kindle because of this. Why? Because I know as a mother and a person on a budget, that a Kindle would best because my blog money could go to my books without breaking my normal budget.

Now, do you see my point here? While I stand behind a product fully. While I would campaign daily for Barnes & Noble given the chance. I will not willingly market a product that would not be a good fit to a consumer. That’s reality.

So marketers. Try a new tactic. Call it reality marketing. You might just lose customers, but you also might earn respect and trust — which from what I hear, gains customers.