Barnes & Noble Nook – Growing BIG!

You know by now my love for my Nook, which incidentally – Brent has now taken to use for traveling and at work. They just released a new update also which added so many awesome things on top of what the Nook already has to over. It’s AMAZING! Games, web browsing and more. Brent literally said to me, “If they come out with a messenger service on here – I will no longer need my laptop.” That good.

But they also just launched a major campaign for the Nook and I’m here to give you the information about it:

Barnes & Noble Launches New Advertising Campaign
for NOOK™ eBook Reader

TV Ad Spotlights America’s Favorite Bookstore,
Now Available Anywhere with NOOK

Marks Company’s Return to TV in a Decade

New York, New York – April 22, 2010 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today introduced a major new advertising campaign for its popular NOOK eBook Reader, which explores the personal, transportive nature of books and Barnes & Noble’s longstanding connection to readers – both enhanced  by the company’s digital device and content. The multi-faceted campaign, developed by Barnes & Noble with Merkley + Partners, an Omnicom company (NYSE: OMC), includes Barnes & Noble’s first television spots in more than a decade, complemented by radio, print and online ads.
At the center of the campaign is “My Story,” a 30-second television spot which portrays a Barnes & Noble customer from childhood to adulthood and the stories that nourished her love of books from physical to now digital format. To spotlight NOOK as “the only eBook Reader from the bookstore you’ve grown up with,” the spot features a young child, then teen, college student, then mom-to-be, rapt in wonderful books among the Barnes & Noble bookshelves. The closing images reinforce the ability to “take your story wherever you want it to go” as the woman in the spot sits on the beach reading on NOOK’s crisp and clear E Ink® screen after using the device’s fast, wireless access to find her next great read from more than a million digital titles.
“Many of our customers have practically grown up in Barnes & Noble bookstores, browsing, buying and reading the books that have enriched their lives,” said Sasha Norkin, Vice President, Acquisition Marketing of Barnes & Noble.com. “This campaign celebrates those moments, and offers the additional choice and convenience of a device that puts more than one million titles at your fingertips from that same trusted bookstore.”
Added Ms. Norkin, “We’re excited to launch this campaign to showcase NOOK and its benefits, and welcome customers to visit their local Barnes & Noble store to experience the best dedicated eBook Reader with the help of one of our trained booksellers.”

The spots close encouraging viewers to find NOOK at “your local Barnes & Noble,” online at www.nook.com, and at Best Buy, America’s leading consumer electronics retailer, where NOOK is displayed and became available this week. The award-winning NOOK eBook Reader continues to be the best-selling product at Barnes & Noble.
The national campaign starts to roll out today with spots airing in major markets during top-rated network shows in multiple day parts including
American Idol, Dancing with the Stars, Good Morning America, House, The Today Show, 30 Rock, and more, and on cable networks including A&E, Bravo, E!, and others. The spot can be viewed at www.nook.com/tvad.

Radio spots will air nationally and print and online ads will run in major outlets that reach the Barnes & Noble book lover audience.



About the update:

·         Breakthrough Read In Store experience (in beta) to browse complete eBooks in Barnes & Noble stores for free

·         Connect to Wi-Fi in more places like coffee shops and hotels

·         Sudoku and Chess – the first apps on the device

·         A basic web browser (in beta)

·         An enhanced reading experience with faster page turns and accessing previously opened eBooks

·         Updated home screen with direct access to Wi-Fi settings and Audio

 

The upgrade is now available via manual download at www.nook.com/update where you can find additional information and easy-to-follow directions. NOOKs connected to Wi-Fi will receive an automatic NOOK v1.3 update over the next week.  (If connected to Wi-Fi, you can initiate an update by tapping My Library, Check for new B&N content.  Try again later if it doesn’t work immediately, or do a manual download.)

Comments

  1. I haven’t heard of this..sounds cool. def. going to check it out! Thanks!

Trackbacks

  1. […] This post was mentioned on Twitter by Laurie Peters. Laurie Peters said: Barnes & Noble Nook – Growing BIG! | The Greer 5: To spotlight NOOK as “the only eBook Reader from the bookstore y… http://bit.ly/bai5KN […]